Privacy Policy

1. What Information We Collect

We collect information in the following ways:

• Contact Information: Name, email address, phone number, and postal address when you submit contact forms or franchise enquiries.
• Usage Data: Information about how you interact with our website, including pages visited, time spent, and clicks. This is collected via Google Analytics.
• Device Information: Browser type, operating system, IP address, and device identifiers for analytics and security purposes.
• Location Data: Approximate location inferred from IP address and timezone for regional compliance (GDPR/CCPA detection).
• Cookies and Tracking: We use cookies to store your consent preferences and enhance your browsing experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Contact Information: To respond to your enquiries, process franchise applications, and provide customer support.
• Usage Data: To understand user behaviour, improve our website, and optimize marketing efforts.
• Device Information: To ensure website security, prevent fraud, and maintain service quality.
• Location Data: To determine your region for compliance with applicable privacy laws (GDPR for EU, CCPA for California).
• Cookies: To remember your consent preferences and provide a personalized experience.

3. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. For a detailed list of cookies we use, please visit our Cookie Policy.

Cookie categories include:

• Necessary: Essential for site functionality and security.
• Analytics: Help us understand how you use our site.
• Marketing: Enable personalized advertising and retargeting.
• Preferences: Remember your settings and preferences.

4. Do Not Sell My Personal Information (CCPA)

Under the California Consumer Privacy Act (CCPA), you have the right to opt-out of the sale or sharing of your personal information. DUM BOX does not sell your personal information to third parties for monetary consideration. However, we do share information with service providers for analytics and marketing purposes, which may be considered a "sale" under CCPA.

To exercise your right to opt-out, you can:

• Use the "Do Not Sell My Personal Information" link in our footer.
• Contact us at info@dumbox.co.uk with your request.
• Adjust your cookie preferences using our Cookie Preferences tool.

5. Your Rights

GDPR Rights (EU Users):

• Right to access your personal data.
• Right to rectify inaccurate data.
• Right to erasure ("right to be forgotten").
• Right to restrict processing.
• Right to data portability.
• Right to object to processing.
• Right to lodge a complaint with your local data protection authority.

CCPA Rights (California Users):

• Right to know what personal information is collected.
• Right to know whether personal information is sold or disclosed.
• Right to opt-out of the sale or sharing of personal information.
• Right to delete personal information collected from you.
• Right to correct inaccurate personal information.
• Right to non-discrimination for exercising your CCPA rights.

To exercise any of these rights, please contact us at info@dumbox.co.uk.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

• Contact Information: Retained for 3 years after last contact, or as required for legal compliance.
• Usage Data: Retained for up to 2 years for analytics purposes.
• Consent Records: Stored in your browser's localStorage until you clear your cookies or withdraw consent.
• Device Information: Retained for security and fraud prevention purposes.

7. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

8. Last Updated

This Privacy Policy was last updated on 20 May 2026. We may update this policy from time to time to reflect changes in our practices or applicable laws. We encourage you to review this policy periodically.